The March 2010 issue of Harvard Business Review has just published  a rave review of SPARK.

In its feature book review for March, HBR calls SPARK  “a fascinating depiction of a rare human resource practice in a company with a long and hearty track record—food for thought for the rest of us.”

That’s why I wrote Spark – not to convince others to copy how Lincoln Electric operates, but to convince them that it is possible to successfully run a modern business in a a fiercely competitive economic environment – while ensuring that employees  don’t bear all the risks. In other words, it pays  over the long run to reject the all-too-easy option of pulling the layoff lever whenever times get tough.